Sports organizations are beginning to engage more with their fans these days, and some organizations do it much better than others.
Two English clubs with unique histories and traditions have recently engaged with their loyal followers, as Manchester City and Queens Park Rangers consulted fans on various new crest designs over the past few months.
As far as engagement goes, that’s pretty good; although Cityzens did not submit their own designs, thousands were asked how they wanted the current crest to change. Clearly they left great feedback, as the new crest design is 🔥🔥🔥. A modern take on City’s old crest from the ’70s, this new look is clean and exemplifies the history of both the port city and the club without adding any unnecessary distractions.
QPR fans were queried by Loftus Road management over the past half year to figure out what the London club’s new crest will be, and the result is even more proof of how beneficial it is for an organization to listen to its fans. Another modern version of an oldie, the sweeping font looks great in a simple pair of circles, a major improvement over whatever this is.
Clubs make just about all of their decisions without consulting fans, but when it comes to developing a new identity for a club, it’s basically required that the fans’ voice gets heard, as they wear the badge for life, far longer than any manager or any player. The crest means more than just a beautiful design on an expensive jersey, a huge tifo, or a scarf; it means joy, heartbreak, anger, hope, love, and loyalty. To be proud of it and what it represents is a huge honor for fans; if the clubs had just hired a designer to make some crap, fans would be pissed (rightfully) and wouldn’t buy any shirts, which isn’t what clubs want.
Fans shouldn’t be given the floor to submit their strategies or new transfer shortlists, but it’s critical to listen to what they have to say in matters like these. When that doesn’t happen, you pay someone $115k to use an eraser.